Founded in 2024 by visionary Sam, IUIBeauty is dedicated to transforming the beauty industry with innovative, easy-to-use products that empower women to embrace their unique beauty with confidence and ease. At IUIBeauty, we believe that beauty goes beyond appearance; it’s about self-expression, individuality, and feeling comfortable and confident every day.

IUIBeauty was created with the goal of simplifying beauty routines for the modern woman. By combining cutting-edge technology with high-quality materials, we offer products that are both easy to use and long-lasting, providing salon-quality results from the comfort of your home. Our products are designed to deliver stunning lashes without compromising on style, comfort, or convenience.

Our Commitment

IUIBeauty delivers innovative, high-quality lashes for salon-worthy looks anytime, anywhere, ensuring simplicity and comfort.

Our Mission

To inspire self-love and celebrate individuality with expertly designed lashes, empowering women to embrace their unique beauty.

Our Vision

To transform the lash industry with consumer insights, material innovations, and diverse products, creating inclusive beauty solutions for every woman.